Yohann Autret
F&B Trilingual Sales Representative
Asian market
Trilingual (FR/EN/JP)
Luxury
Marketing
Business Strategy
43 years old
Driving License
Professional Status
Consultant
Open to opportunities
About Me
Highly qualified professional with diverse educational background, strong skills, and a proven track record of success. Holds a Bachelor's degree in Business and an MBA from a renowned Japanese university, along with a Master's degree in Hospitality Management from a prestigious institution in HK. Certified in Japanese, Wine, Luxury, Business Strategy, Consumer Insights, Lean-Management, Design-Thinking, Project-Management and Quantitative Analysis. With over 20 years of experience in Asia, including extensive time in Australia, the Philippines, HK, and Japan, specializes in distribution and marketing analysis. Instrumental in the successful launch of flagship brands, achieving outstanding results.
Japan & Korea Countries Manager
ECLOR
Since January 2016
Tokyo
Japan
- Led distributors to achieve company goals, ensuring successful plan execution.
- Guide distributors in order to excel the execution of the business ambitions.
- Align, engage and train distributor sales force on POS activation, selling skills, new tools.
- Supervise a team of 5P.,optimizing operational efficiency to meet business targets.
- Manage, control and track the full activity: Sales forecasting, reporting, P&L, supply chain, customer service, crisis management, account receivables and finance.
- Budget: Plan and forecast CAPEX and efficiently allocate operational budgets (OPEX).
- Define the VC, in order to determine the size and profitability for each players.
- Rslts: Conclusion of distribution agreements with the major distributors in Japan & Korea.
- Rslts: Increase in sales turnover by 300% as well as profit margins.
Asian Sales & Marketing Manager
Domaines Paul Mas
2012
to 2015
Hong Kong
- Managed and led 3 sales offices in the APAC region while overseeing teams in France.-
- Developed new customer bases while enhancing share of voice with existing key clients.
- Provided market and customer feedback to the management team to formulate winning product and marketing strategies.
- Fine-tuned product portfolio to maximize sales opportunities.
- Created promotion and animation plans to enhance brand awareness among key wine press, opinion leaders, and magazines..
- Prepared, organized, and participated in various international wine exhibitions.
- Conducted market penetration and development efforts in the Philippines, Thai., and Viet.
- Rslts: Implemented flagship brands in China, Thailand, Vietnam, and Japan.
- Rslts: Exceeded annual sales targets with a 15% performance increase.
Sales Coordinator
Sommelier Selection
2009
to 2010
Manila
Philippines
- Managed and led the Sales Team (6 Sales Representatives)
- Oversaw the management of key accounts in the On-trade market.
- Handled daily sales operations and nationwide account openings.
- Managed a national sales distribution network through regional distributors and resellers.
- Coordinated events, dinners, tastings, and promotions.
Outlet Sales/Advisor
Vinos Yamazaki
2006
to 2009
Tokyo
Japan
- Managed the wine shelf to align with data-driven demand and consumer insights.
- Oversaw stock management and implemented controls to ensure smooth operations.
- Provided guidance to Japanese consumers in their native language.
- Conducted Japanese-language wine tastings, and facilitated sales.
- Coordinated events for winemaker partners visiting Japan.
Asia Sales Manager
Avitus
2007
Internship
Perne les Fontaines
France
- Managed key accounts and importers with sales support.
- Conducted telemarketing and prospecting activities.
- Managed the company website, developing content to increase online visibility.
- Coordinated with organizations such as the French Chamber of Commerce to arrange business meetings aimed at expanding the customer base in Japan, Korea, and Taiwan.
- Prepared, organized, and participated in business meetings in both France and Japan.
Mini-Master of International Hospitality Management. (candidate)
Polytechnic University, Hong Kong
Since 2022
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French : mother tongue
Expert
-
English : fluent
Advanced
-
Japanese : fluent (2級）
Advanced
-
Market and industry analyze.
Advanced
-
Customer Insight & Branding.
Advanced
-
Implementation of flagship brands.
Advanced
-
Implementation of Blue Ocean Strategy.
Advanced
-
Brand building.
Advanced
-
Product Launch.
Advanced
-
Operating Systems (TPS / TMS)
Good
-
Supply Chain Management (CSCA)
Advanced
-
Lean Manufacturing (TPS / TMS)
Good
-
Lean management (TPS / TMS)
Good
-
Project Management
Advanced
-
Excel
Good
-
PowerPoint
Good
-
Social media marketing
Good
-
Google Analytics
Good
-
Online Advertising
Good
-
Japanese and Korean markets.
Expert
-
Philippines, HK, SG, markets.
Advanced
-
Thai, Cambodia and Vietnam markets.
Good
-
Kazakh, Indian, Malaysian markets.
Intermediate
-
Australian and NZ markets.
Intermediate
- Design Thinking, RIT, New-York, US (Cert. 2022)
- Luxury Management, Polythecnic, HK ( Cert. 2022)
- Lean Management, Nagoya, Japan (Cert. 2022)
- Supply Chain, Beachwood, US (Cert. 2022)
- Product Management, Maryland, US (Cert. 2022)
- Water Sports: Surf, Wing-Surf, Wind-Surf
- Martial Arts: Krav-Maga, Penchak-Silat, Jiu-Jitsu
- Other: Fitness, Running, Cycling, Swimming
- Business : William Ury, Gary Keller David Allen, John Maxwell, Josh Kaufman, Daniel H. Pink..
- Marketing : Philip Kotler, Stand Leloup, Dale Carnegie, Daniel Kahneman, Renée Mauborgne, Naomi Klein..
- Strategy : Sun Tzu, Musashi Miyamoto, Nicolas Machiavelli..
- Inspiration : Robert Green, Jordan Peterson, Yuval Noah Harari, Naomi Klein, Edward T. Hall, Ken Robinson..
- Self Improvement : Robert Kiyosaki, Napoleon Hill, Simon Sinek, George Clason, Joseph Murphy, Guy Kawasaki..
- Tokyo Marathon (2019)
- 52 books challenge (2021, 2022)