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Yohann Autret

F&B Trilingual Sales Representative

Asian markets
Trilingual (FR/EN/JP)
Business Strategy
Yohann Autret
44 years old
Driving License
Professional Status
Open to opportunities
About Me
Seasoned sales professional with a rich educational background and a record of exceptional results. Holding a Bachelor's in Business, an MBA from a top Japanese university, and a Master's in Hospitality Management from a leading Hong Kong institution. Certified in Japanese, Wine, Luxury, Business Strategy, Consumer Insights, Lean Management, Design Thinking, Project Management, and Quantitative Analysis. With over two decades of experience across Asia, including Australia, the Philippines, Hong Kong, and Japan, I excel in distribution and marketing analysis. My strategic expertise has driven successful flagship brand launches and consistently exceeded expectations in competitive markets.
  • Lead sales initiatives, managing negotiations with supermarket chains and distributors.
  • Mentor distributors to surpass company objectives and execute business strategies.
  • Guide distributor sales teams, optimizing POS activations and selling techniques.
  • Direct a team of 5, enhancing operational efficiency to achieve sales targets.
  • Oversee sales forecasting, financial reporting, P&L management, supply chain logistics, customer service, crisis resolution, and accounts receivable.
  • Orchestrate budget planning and allocation, forecasting CAPEX, and managing OPEX.
  • Negotiate favorable terms to drive profitability for all stakeholders.
  • Rslts: Secured distribution agreements with leading supermarket chains and distributors
  • Rslts: +300% surge in sales turnover from €1.5M to €4.6M, enhancing profit margins.
  • Managed a 12M€ portfolio, leading APAC sales teams and coordinating with France.
  • Expanded customer bases and strengthened key client relationships.
  • Delivered market insights and customer feedback for strategic product development.
  • Optimized product portfolio to capitalize on sales opportunities and trends.
  • Devised promotion strategies to elevate brand recognition among influential wine press and opinion leaders.
  • Orchestrated participation in international wine exhibitions to enhance brand visibility.
  • Spearheaded market entry and expansion in the Philippines, Thailand, and Vietnam.
  • Rslts:Successfully introduced flagship brands into China, Thailand, Vietnam, and Japan.
  • Rslts: Surpassed annual sales targets, achieving a 13% performance increase.
  • Guided and motivated a team of 6 Sales Representatives, fostering a culture of excellence.
  • Cultivated and nurtured relationships with key accounts, ensuring client satisfaction.
  • Directed daily sales operations, managing nationwide account openings and partnerships.
  • Managed a nationwide sales distribution network, optimizing market coverage.
  • Orchestrated events, dinners, tastings, and promotional campaigns to drive brand visibility.
  • Managed the wine shelf, leveraging data to align with consumer demand.
  • Implemented stock management protocols, optimizing inventory levels.
  • Assisted Japanese consumers in their native language, enhancing satisfaction.
  • Conducted Japanese-language wine tastings, showcasing products and driving sales.
  • Facilitated sales transactions with personalized recommendations, fostering loyalty.
  • Coordinated events for winemaker partners, promoting brand awareness in Japan.
  • Managed key accounts, driving revenue growth with comprehensive sales support.
  • Executed telemarketing and prospecting to identify new business opportunities.
  • Managed the company website, curating content to enhance online visibility.
  • Collaborated with the FCC for strategic business meetings in Japan, Korea, and Taiwan.
  • Led preparation and participation in business meetings, fostering collaborations and market expansion in France and Japan.

Mini-Master of International Hospitality Management. (candidate)

Polytechnic University, Hong Kong

Since 2022

Master of Business Administration (MBA)

Globis University, Tokyo, Japan

2018 to 2021

Diploma of Sommelier (Sommelier Adviser)

Wine University, Suze La Rousse, France


Bachelor in Business & Marketing

Groupe IGS, Paris, France

2000 to 2003
  • French : mother tongue
  • English : fluent
  • Japanese : fluent (2級)
  • Market and industry analyze.
  • Customer Insight & Branding.
  • Implementation of flagship brands.
  • Implementation of Blue Ocean Strategy.
  • Brand building.
  • Product Launch.
  • Operating Systems (TPS / TMS)
  • Supply Chain Management (CSCA)
  • Lean Manufacturing (TPS / TMS)
  • Lean management (TPS / TMS)
  • Project Management
  • Excel
  • PowerPoint
  • Social media marketing
  • Google Analytics
  • Online Advertising
  • Japanese and Korean markets.
  • Philippines, HK, SG, markets.
  • Thai, Cambodia and Vietnam markets.
  • Kazakh, Indian, Malaysian markets.
  • Australian and NZ markets.
  • Design Thinking, RIT, New-York, US (Cert. 2022)
  • Luxury Management, Polythecnic, HK ( Cert. 2022)
  • Lean Management, Nagoya, Japan (Cert. 2022)
  • Supply Chain, Beachwood, US (Cert. 2022)
  • Product Management, Maryland, US (Cert. 2022)
  • Water Sports: Surf, Wing-Surf, Wind-Surf
  • Martial Arts: Krav-Maga, Penchak-Silat, Jiu-Jitsu
  • Other: Fitness, Running, Cycling, Swimming
  • Business : William Ury, Gary Keller David Allen, John Maxwell, Josh Kaufman, Daniel H. Pink..
  • Marketing : Philip Kotler, Stand Leloup, Dale Carnegie, Daniel Kahneman, Renée Mauborgne, Naomi Klein..
  • Strategy : Sun Tzu, Musashi Miyamoto, Nicolas Machiavelli..
  • Inspiration : Robert Green, Jordan Peterson, Yuval Noah Harari, Naomi Klein, Edward T. Hall, Ken Robinson..
  • Self Improvement : Robert Kiyosaki, Napoleon Hill, Simon Sinek, George Clason, Joseph Murphy, Guy Kawasaki..
  • Tokyo Marathon (2019)
  • 52 books challenge (2021, 2022)